New iPod Nano launched for (PRODUCT)RED
Steve Robinson:
October 15th, 2006
The rumoured collaboration between Jobs’ music playing icon and Bono’s (PRODUCT)RED has finally seen the light of day. The charity fundraising venture, announced by U2’s frontman in January 2006, has seen the release of red clothes from GAP, red wrap-around sunglasses from Giorgio Armani , and most notably the red editions of Motorola’s SLVR and RAZR mobile phones. The idea is that a percentage of the profits made from the sale of these limited edition items is given to Bono’s Global Fund initive, which helps to fight HIV/AIDS in Africa, and the red iPod Nano follows suit as Apple offer to donate $10 for every one sold (RRP $199). The release of the red iPod – with 4GB for 1,000 songs at the same price as an existing iPod Nanos - promises the most famous exposure for the Product Red campaign, and raise awareness amongst music-lovers who might have otherwise been unaware of its efforts.