iblog

Of the many things that one might elect to beta-test - from computer software to food products - condoms appear to be among the most popular. When Durex launched its trials scheme in France some time ago, it was immediately inundated by a surge of 14,000 eager try-outs, their feedback swimming down the information super-canal of the internet.

Now Durex brings these trials to the UK, calling for 5,000 testers - whether married, single, male or female, and of all ethnic backgrounds - to report on how their sex lives changed after using Durex products. The last time they did this their sales went up by 7%, so I’m not surprised they keep holding these events! A Durex spokeswoman was, however, quick to enforce that “It isn’t some crazy kind of ’60s love-in.” I wish the panellists a happy time.

This entry was posted on Thursday, March 29th, 2007 at 10:46 pm and is filed under Lifestyle, Amusement. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.