iblog

I’d like to think I’m at least a little clued up about fashion, but I’ve never ever understood the mentality behind camping outside shops at ridiculously hours to be the first to grab hold of new clothing. If it’s a sale and there’s not much to go round, sure, if early buyers will get better deals, that’s fine too. But why queue up forever in the freezing cold just to simply buy it first. As Lottie pointed out a while back about shoppers rioting in a new Primark, it was not as if the customers were actually gaining anything from getting such budget clothing early anyway. And now, the next thing in line is Topshop’s new Kate Moss collection which will hit the streets on 1st May. Topshop is already taking various steps to prevent crowd control problems by allowing shoppers to buy online from 4.30am on the day. I really don’t get the excitement over buying it early. I mean, surely any attempt at being unique in owning the first pieces will be clouded by the fact that only a few days later hundreds of other young women will be seen wearing the same thing.

This entry was posted on Saturday, April 28th, 2007 at 5:18 pm and is filed under Business, Fashion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.