Amazon remains the nation’s favourite online shop
Rushda:
September 1st, 2007
A study has found that Amazon is the still the UK’s most used online retailer, after coming top on the latest IMRG-Hitwise Hot Shops List which lists the top 50 online shops. Amazon UK, which was established in the UK around ten years ago after originally starting in the US, has become a reliable portal for everything from books to holidays and is the first stop for millions of UK customers. The study also revealed incredible statistics such as the fact that online sales in the UK totalled £4bn in July alone.
The list also contains firm and perhaps unsurprising favourites such as Argos, which came second place, and Tesco.com,which came third. Play which has rivalled Amazon in its huge selection of CDs and DVDs (with free delivery) has come in 4th place. Also included in the list were travel shops such as Thomson and LastMinute and of course, the Apple Computer online store.
What is most remarkable about all these shops is that their positioning has stayed more or less constant over the years with no notable new website overtaking them. As IMRG’s chief executive James Roper says:
“The stability of retailers’ positions on the list is extraordinary, and tells me two things: these market leaders are satisfying their customers pretty well, and competitors are having little or no effect on their progress.”
It is clear that online users in England have decided on what the best websites are for certain common products and it will be difficult for any other website to establish the same kind of reliability. Amazon has become a household name and is likely to remain one of the best online shops for years to come. For those interested in the full results of the study, the new list of the top 50 e-retailers can be seen here.