Virgil: Google is the search engine. I laugh in the face of others. If I don’t find something on Google, I won’t even bother to look somewhere else. If it’s not on Google, it’s not anywhere. But funnily enough, there is actually very little research to suggest that Google gives better results than other sites.
Yet this is the kind of “habitual” mindset that rival companies are up against. They want users to use their search engines, but how can they compete with a generation that has actually turned a corporate name into a verb?
google
1. noun, singular. An internet search engine.
2. verb, transitive. To search on the internet using Google. e.g. “I googled it.”
Companies such as Ask are overhauling their websites. Whilst Jeeves was a fun gimick, he was doing nothing to make people take the engine seriously. Now they, like so many others, are simplifying their front pages (this won Google a lot of kudos in the early years), trying to offer different tools, and new ways to search. They can’t just copy Google, they need to offer something different, or better, if they want to hope to break our Googling habits.
But the problem I see with this is simple. There aren’t that many funky things you want to do with a search engine. No one wants new ways to search or special tools. We just want good results, and, research or no research, Google does actually do the best. So to all those other companies, without shame I still laugh in their pathetic unPageRanked faces.